THE COPYWRITING PORTFOLIO
Messaging That Moves People. Copy That Drives Results.
You’ve built something amazing.
Now let’s make it irresistible.
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Hi, I’m Lei Ann
I’m a results-driven copywriter, content strategist, and branding expert with over 12 years of experience. I help businesses craft compelling messages that connect, convert, and elevate their brand presence. My expertise combines persuasive storytelling, SEO-driven content, and strategic branding to ensure businesses communicate with clarity and impact.
What I Do
✔ Conversion-Focused Copywriting – Website copy, sales pages, email sequences, and product descriptions that engage and drive action.
✔ Content Strategy & Creation – Blog posts, landing pages, and social media content tailored for visibility and engagement.
✔ Brand Messaging & Voice Development – Helping brands find their unique voice and communicate with authenticity and consistency.
✔ SEO Optimization – Crafting high-quality content to attract the right audience and elevate rank in search.
With a passion for turning ideas into powerful narratives, I thrive in helping businesses clarify their message, build trust, and create a lasting impact through strategic content.
How I Approach Every Project
Every piece of copy I write, whether it’s a product description, landing page, ad copy, email, or blog post, has one goal: to make the message clear, engaging, and actionable.
No fluff. No filler. Just words that do their job.
Here’s The Process:
Research By Digging Into What Really Matters
Great copy starts with understanding your audience. I dive deep into what they need, what’s holding them back, and what will make them say, “Yes, this is exactly what I need!”
Messaging That Feels Like You
Your brand should sound like you, not just another business in the crowd. I help you refine your messaging so it feels natural, authentic, and compelling.
Words That Guide, Not Push
Good copy doesn’t just tell people what to do. It makes the next step feel obvious and easy. Whether that’s clicking “buy now,” signing up, or booking a call, I write with the call-to-action in mind.
Tweak, Test & Fine-Tune
Effective messaging isn’t just about writing, it’s about testing and fine-tuning. I analyze, adjust, and optimize to improve performance and maximize engagement.
Because the right words don’t just fill space, they create clarity, build trust, and turn readers into loyal clients and customers.
Your business needs copy that fits seamlessly into your marketing strategy.
Below are some examples of befores-and-afters of my work.
Notice how a simple shift in messaging can showcase a transformation and drive action.
As all of my work is inside a client’s business, in the interest of privacy and NDA, I’ve created these spec and concept projects to demonstrate my process of creation and transformation when it comes to conversion copywriting.
Writing samples.
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A landing page should be more than just a beautiful brochure and it should do more than just exist.
An effective landing page should take the opportunity to speak, connect, and convert.
This revamp ensures every section is working together to turn visitors into clients with clarity and connection.
Landing Page
Before
After
Why This Landing Page Revamp Works
The original landing page wasn’t pulling its weight. It lacked clarity, connection, and a clear path to conversion. This left visitors unsure about what was being offered and why it mattered.
By refining the messaging, we transformed it into a strategic, high-converting landing page designed to engage and guide potential clients seamlessly.
Here’s What Changed
Clearer Positioning – The new headline and subheadline define the target audience (coaches) and highlight real benefits (more clients, more freedom).
Stronger Connection – The about section speaks to pain points first, making the solution feel more relevant and urgent.
Compelling Services Section – Instead of listing generic services, the copy shows the transformation clients can expect.
Trust-Boosting Testimonials – The updated testimonials include specific results, reinforcing credibility and making the offer more compelling.
Action-Driven CTAs – Calls to action now remove hesitation by making the next step clear, easy, and benefit-focused.
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Blog Post
A well-structured blog post isn’t just about looking good, it’s about keeping people engaged and moving them toward action.
Clear formatting using H1 headings, H2, H3 subheadings, bullet points, images and white space, makes the content easier to read and keeps visitors on the page longer.
When your copy is optimized for SEO with the right keywords and structure, it not only ranks higher in search results but also attracts the right audience who are ready to take action.
Thoughtful formatting, clear messaging, and strategic calls to action turn passive readers into engaged readers.
Before
After
Why This Revamped Blog Post Works
The original blog post lacked structure, clarity, and engagement, making it difficult for readers to follow and absorb key information.
The revamped version breaks up the content with clear subheadings, bullet points, and formatting techniques that improve readability and keep the reader engaged.
Instead of vague, generic statements, the new version focuses on specific strategies and actionable insights, making it more valuable to the audience.
The copy is now optimized for conversions, with stronger headlines, benefit-driven messaging, and clear calls to action that guide the reader toward the next step.
Additionally, SEO best practices—including strategic keyword placement and a structured layout—help improve search visibility, ensuring the content reaches the right audience.
By transforming a block of text into a well-organized, compelling blog post, the new version effectively captures attention, builds trust, and encourages action.
Here’s What Changed
Title Optimization – The weak, generic title was replace with a keyword-rich, benefit-driven headline.
Strategic Formatting – Subheadings, bullet points, and bolded text were added for easy reading and scannability.
Conversion-Driven Copy – Instead of listing features, the copy focused on benefits to engage and persuade the reader.
SEO Optimization – The target keyword (“How to Write Copy That Converts”) was woven naturally throughout.
Stronger CTAs – The blog post ends with a clear, actionable step to guide the reader toward a next step.
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Product Descriptions
A well-written product description in a storytelling, conversion-focused style should highlight how the product enhances the customer’s life. It should not just state what it does or what it is made of. Instead of listing technical details, the copy should create an emotional connection. This helps the reader visualize how the product solves a problem, improves convenience, or adds joy to their daily routine.
Features provide important specifications, and they should be woven naturally into the narrative. They should support the bigger picture of transformation. The ideal structure starts with engaging, benefit-driven storytelling. It guides the customer through why this product matters and how it fits into their lifestyle.
At the end, features can be listed separately in a simple, scannable format. This way, customers get the information they need without losing the emotional impact of the description.
Ergonomic Standing Desk
Before
Adjustable Standing Desk
This standing desk is great for home or office use. It has an adjustable height feature and a sturdy design. You can switch between sitting and standing while working. The desk is spacious and can hold a lot of items.
Features:
Adjustable height
Large surface
Durable design
After
Elevate Your Workday with the Adjustable ProDesk 5000
Transform the way you work with the ProDesk 5000, an ergonomic standing desk designed to boost productivity and promote a healthier lifestyle.
With whisper-quiet height adjustment, a spacious work surface, and built-in cable management, this desk ensures a seamless transition between sitting and standing.
Say goodbye to discomfort and hello to a workspace that works as hard as you do.
Features & Benefits:
Customizable Height Settings: Find your perfect working position with easy-to-use controls.
Durable Construction: Supports up to 200 lbs, perfect for dual monitors and heavy equipment.
Health Benefits: Reduce back pain and increase energy by alternating between sitting and standing.
Health & Wellness Yoga Mat
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Non-Slip Yoga Mat
This yoga mat is designed for all types of workouts. It has a non-slip surface and is lightweight. It’s also eco-friendly and made from recyclable materials.
Features:
Non-slip surface
Made from recyclable materials
Lightweight
After
Flow Freely on the LuxeGrip Eco Yoga Mat
Elevate your yoga practice with the LuxeGrip Eco Yoga Mat, crafted from sustainable materials for ultimate comfort and support. Its non-slip surface and lightweight design make it ideal for every yogi, whether you’re practicing at home or on the go. Find your balance on a mat that’s as kind to the earth as it is to your body.
Features & Benefits:
Non-Slip Technology: Stay grounded during your most challenging poses.
Eco-Friendly Materials: Made from 100% recyclable TPE to protect the planet.
Lightweight and Portable: Roll it up and take it anywhere with ease.
Smart Desk Lamp
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LED Desk Lamp
This LED desk lamp provides good lighting for your workspace. It has different brightness levels and a wireless charger. The design is sleek and works well in any office or home.
Features:
LED lighting
Wireless charger
Adjustable brightness
After
Illuminate Your Space with the LuminoSmart LED Desk Lamp
Light up your workspace with the LuminoSmart Desk Lamp, featuring customizable brightness settings and a built-in wireless charger. Designed for modern professionals, this sleek lamp enhances focus while keeping your devices powered up. The minimalist design fits seamlessly into any aesthetic, offering functionality and style in one package.
Features & Benefits:
Adjustable Brightness: Choose from three lighting modes for perfect illumination.
Wireless Charging Pad: Keep your phone charged without extra clutter.
Energy-Efficient LED: Save on energy while enjoying long-lasting light.
Portable Bluetooth Speaker
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Portable Bluetooth Speaker
This Bluetooth speaker plays music wirelessly from your phone. It has good sound quality and a long battery life. The speaker is portable and waterproof.
After
Big Sound. Anywhere. Anytime.
Turn up the volume on every adventure with a powerful, portable Bluetooth speaker that delivers rich, room-filling sound—wherever life takes you. Designed for on-the-go music lovers, this speaker is waterproof, durable, and built for the outdoors, so whether you're at the beach, hiking, or hosting a backyard party, your soundtrack is always crystal-clear.
Bold, immersive sound in a compact design
Waterproof & durable perfect for outdoor adventures
Long-lasting battery life keeps the music going for hours
Wireless Bluetooth 5.0 connect instantly to any device
Bring the beat wherever you go—rain or shine.
Vacuum Cleaner
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Vacuum Cleaner
This vacuum cleaner has a powerful motor and a HEPA filter. It works on carpets, hardwood floors, and tile. It has a long cord and a lightweight design for easy use. The dustbin is easy to empty, and the vacuum includes multiple attachments for different surfaces.
After
Powerful Cleaning. Effortless Performance.
Keeping your home clean shouldn’t feel like a chore. This high-performance vacuum cleaner makes cleaning faster, easier, and more effective—so you can spend less time vacuuming and more time enjoying your space.
Designed for all floor types, it moves seamlessly from carpets to hardwood floors to tile, picking up dirt, dust, and pet hair with ease. The advanced HEPA filtration system traps allergens, improving air quality and leaving your home feeling fresher. Lightweight and easy to maneuver, it glides around furniture and tight spaces without the hassle. Plus, the extra-long cord and large-capacity dustbin mean fewer interruptions while you clean.
Powerful suction tackles dirt, dust, and pet hair in one pass
HEPA filtration captures allergens for a healthier home
Lightweight & maneuverable for effortless cleaning
Multi-surface capability—works on carpets, hardwood, and tile
Large-capacity dustbin reduces the need for frequent emptying
Modern Arm Chair
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Modern Arm Chair
This modern armchair is upholstered and available in multiple colors. It features a sleek, minimalist design with wooden legs. The chair is designed for comfort and works well in living rooms, offices, and bedrooms.
After
Comfort Meets Modern Elegance.
A statement piece for any space. Upgrade your space with a sleek, modern armchair that blends effortlessly into any decor.
Designed for both style and comfort, this chair features plush upholstery in a range of versatile colors, allowing you to match your aesthetic with ease
Crafted with a minimalist silhouette and solid wooden legs, it offers the perfect balance of elegance and durability—ideal for cozy reading nooks, sophisticated office spaces, or inviting living rooms.
Whether you’re unwinding after a long day or entertaining guests, this chair provides the support and comfort you need, wrapped in a timeless design.
Plush, upholstered seat for all-day comfort
Modern minimalist design that enhances any space
Durable wooden legs for lasting stability
Available in multiple colors to complement your decor
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Writing effective ad copy is about grabbing attention, sparking interest, and driving action, all in just a few words.
A strong ad needs a compelling hook, clear messaging, and a persuasive call to action. It should speak directly to the audience’s needs, highlight a key benefit, and create urgency or curiosity.
Best practices include using power words, keeping sentences short, and focusing on what the customer gains. Emotion-driven language and clear, action-oriented CTAs like "Shop Now," "Get Started," or "Claim Your Offer" improve conversions.
Every word counts, so keep it concise, engaging, and results-focused.
Ad Copy
Wireless Earbuds
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Wireless Earbuds
Try our new wireless earbuds. They’re lightweight, sound great, and easy to use.
After
Your Music, Unplugged
Experience crystal-clear audio and all-day comfort with our wireless earbuds. With seamless Bluetooth 5.0, auto-pairing, and noise isolation, your music moves with you—no cords, no hassle.
Ready to go wireless? Meet SonicPods:
Noise-canceling for total focus
Lightweight design for all-day wear
12-hour battery life to keep up with you
Limited Time: Free charging case included!
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Smartwatch with Fitness Tracking
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Smartwatch with Fitness Tracking
Track your steps, heart rate, and workouts with our smartwatch. Connects to your phone and has long battery life.
After
Your Health, At a Glance
Stay on top of your fitness with a smartwatch that keeps up with your goals. Track steps, heart rate, sleep, and workouts while staying connected to calls, texts, and notifications—all from your wrist.
24/7 health tracking to keep you accountable
Long battery life—wear it day & night
Sleek, lightweight design for all-day comfort
Upgrade your fitness journey. Shop Now!
High-Speed Blender
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High-Speed Blender
This blender has a powerful motor and multiple speed settings. Great for smoothies and soups.
After
From Smoothies to Soups. Blend Like A Pro!
Power through frozen fruit, nuts, and veggies with ease! This high-speed blender delivers ultra-smooth results in seconds—so you can enjoy healthy smoothies, creamy soups, and homemade sauces without the hassle.
Crushes ice & frozen fruit effortlessly
Multiple speed settings for total control
Easy-clean design for quick cleanup
Blend faster. Eat healthier. Order now!
Luxury Scented Candles
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Luxury Scented Candles
Our candles are made with natural soy wax and essential oils. Available in various scents.
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Transform Your Space with Luxury Aromas
Unwind with the soothing glow and rich, long-lasting scents of our hand-poured luxury candles. Made with pure soy wax and premium essential oils, each candle fills your home with calming, mood-boosting fragrances.
Clean-burning, all-natural ingredients
Perfect for relaxation, focus, or setting the mood
Beautifully packaged—makes the perfect gift!
Breathe in the luxury. Shop now!
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Experience History
Founder & Lead Tech VA, Designer & Senior Copywriter
Power Your Habits, LLC | 2011 - Now
I craft conversion-driven copy that enhances branding, improves user experience, and drives measurable growth.
By blending strategic messaging, SEO optimization, and audience-focused storytelling, I help businesses create a strong online presence to communicate their value effectively to attract and convert their ideal clients.
Copywriter Consult, Web Strategist & Designer, Marketing Strategist
Kristin Svets Co, LLC | 2023 - 2025
I created SEO-optimized content to improve user experience, website strategy, and conversions. I also proofread and edited emails for clarity and engagement.
Additionally, I developed email list-building strategies, designed websites, and documented SOPs to streamline content, marketing, and web design.
Senior Copywriter, Instructional Designer and Brand Strategist
Follow The Child Montessori Community, LLC | 2019 - 2024
I edited blog posts to be engaging, SEO-friendly, and connect with the target audience. I crafted email sequences to build relationships and sell digital and physical products, along with weekly content-driven emails.
I also developed email list-building strategies, built her websites, and created SOPs to streamline marketing and content processes.
Sr Copywriter, Instructional Designer, Brand & Marketing Strategist
Bring Dinner Back, LLC | 2019 - 2023
I structured and formatted online content for courses, opt-ins, and digital products. I edited blog posts to be engaging, SEO-friendly, and connect with the target audience.
I also crafted email sequences to build relationships and sell digital and physical products, developed email list-building strategies, built her website, and created SOPs to streamline content, marketing, and web design processes.
Contact Me
Great copy turns browsers into buyers. Let’s make your message work for you.
lafinch@poweryourhabits.com
Email address