Lei Ann Finch
Trusted Web Strategist and Designer for Health & Wellness Coaches and Service-Based Businesses
Hi! I’m Lei Ann.
I’m a strategic web designer for health and wellness coaches and service-based businesses.
In short, I build the structure and systems of your website (the infrastructure of your online business) so the right people can find you, trust you, and take the next step with confidence.
Most of the clients I work with are highly qualified experts. They’re certified, experienced, and genuinely amazing humans who are really good at what they do. Their work changes lives.
But their websites don’t reflect that.
Often, the site has been DIYed over time, pieced together between clients, certifications, and real life. It may even be getting solid traffic. Yet there’s a quiet sense that something isn’t quite clicking, that the website isn’t fully reflecting the work they do now or supporting the way they want to show up and serve the people who need them. (Sound familiar?)
That’s where I come in.
I help turn expertise into a clear, credible online experience. One that helps the right people feel, “I’ve finally found who I’m looking for.”
How I Got Here
From Wellness Coach to Website Strategist
I started out in the health and wellness world myself… building a business as a fitness trainer and wellness coach with multiple certifications while raising my six kids.
My first online offering was a healthy freezer crockpot meal prep system, complete with recipes filmed in my kitchen and simple, easy to implement nutrition lessons designed to support busy moms.
As I brought that course and its website to life, I began to notice something important: how information is organized, presented, and experienced online makes a real difference.
When a website feels intuitive (easy to navigate), grounded, and human, people are able to understand the value of what you offer more quickly and feel comfortable moving forward.
That experience sparked a deep interest in web strategy, user experience, and the brain science behind how people build trust in those first moments on a website.
What began as a practical solution for my own business gradually became a specialization.
Over time, I shifted from fitness coaching to helping other experts do what I had learned to do myself. Translating their work into clear, intentional digital spaces and systems that support growth with more ease and less constant effort.
What I Do
(and How I Approach Web Design)
As a web strategist and designer, I design website experiences that support both the business and the people moving through it.
That means approaching website design strategically, thinking beyond individual pages and focusing on how your website works as an entire ecosystem.
I pay attention to both the practical and the human side of things, including:
how someone finds you (SEO and visibility) and how it feels when they know they’ve found the right place (design, structure, clarity, accessibility)
what helps build trust quickly
what information they need next
and what makes taking action feel easy and natural
This strategic approach helps your website do more than look good. It supports visibility, builds trust, and guides the right people toward working with you.
When these pieces come together, your website becomes more than an online presence.
It becomes a safe space and a guide that supports your business quietly and consistently, without pressure or pushy tactics.
What I Specialize In
-
Strategy & Funnels
- Website and UX strategy
- Marketing funnel design
- Course and offer flow
Allowing your site to guide people naturally from interest to action (and from sign up to what happens after that).
-
SEO & Discoverability
- SEO audits and on-page optimization
- Search-intent driven structure
- Visibility without paid ads
This helps the right people actually find you without you having to constantly push or promote.
-
Design & First Impressions
- Clear visual hierarchy
- Calm, credible layout and spacing
- Design that supports trust
People decide how credible a business feels within seconds of landing on their website. (I do too. You may have noticed you do the same.)
-
Content & Messaging
- Clear, human language
- Headings that guide (not confuse)
- Visuals and thumbnails that communicate meaning
This is what makes your expertise easier to understand and trust. (We tend to slip into our own lingo and can confuse without meaning to.)
-
Structure & Flow
- Logical navigation
- Step-by-step page flow
- No “where do I click next?” moments
The less friction someone experiences to understand what you do, who you help, and how to work with you, the more likely they are to sign up.
-
Accessibility & Ease
- Clarity-first content and layouts
- Design that reduces overwhelm
- Consideration for different ways people process information
This is what allows your site and message to work better for everyone. Especially real, busy humans.
Most of my clients come to me with strong credentials, certifications, solid programs, and years of experience.
And a website that doesn’t reflect that level of expertise.
And they’re ready to change that.
If that’s you, start here.
Make sure your website reflects the depth of your expertise and how you want to show up for the people you serve.
What Clients Say
-
Aree B
“Lei Ann helped clarify my message and brought my ideas to life with thoughtful structure, graphics, and edited videos.
She laid out a clear path forward and created visuals that fit my brand perfectly.”
-
Lisa G
“Lei Ann immediately understood my vision for an educational, child-centered brand and translated it into a clear, accessible digital experience.
She has a strong ability to align visuals, structure, and messaging to both the audience and the educator’s expertise, making complex ideas feel intuitive and approachable.”
-
Jessie G
“With Lei Ann's help, I gained clarity around my content strategy and how everything works together: YouTube, email, and community.
I finally feel confident about the direction I’m going and how to move forward.”
Within seconds of landing on your site, a visitor is subconsciously deciding…
Let’s Talk About
What Would Make the Biggest Difference
For Your Site
If your work is strong but your website, content, or funnels aren’t reflecting it, you don’t need to start from scratch, you likely need clearer structure and strategy put into place in your site.
If you’d like support turning your expertise into a website and marketing funnel that feels credible, cohesive, and easy to navigate, I’d love to explore what that could look like together.
Featured in
