The Sustainable Website Method
A clear, steady way to bring your website up to the level of your work and keep it that way, even as your business evolves. Replacing guesswork with clarity, structure, and confidence.
Phase 1
Stabilize
This is where we slow things down and get honest about what’s really going on.
Most clients come in feeling like their website almost works, but something’s off.
Traffic isn’t converting.
SEO feels like a black box, and they’re not confident about what to fix first.
In this phase, I review your website and SEO as a whole and help you understand:
what’s working and worth keeping
what’s unclear or causing friction for visitors
where trust or visibility is quietly leaking
The goal here is clarity and calm.
Instead of guessing or reacting, you know what actually matters, and what doesn’t.
Phase 2
Structure
This is where everything starts to make sense.
Here, I intentionally organize your site so it’s clear (to your visitors and to search engines). We decide what belongs where, how content should flow, and what someone needs to see to be able to understand who you help and what to do next.
This is also where SEO is woven in naturally.
Not as an extra task. Not as something you have to “keep up with.”
Your pages are set up in a way that supports:
how people process information
how decisions are made
and how your content can be discovered over time
You stop wrestling with your site because there’s finally a proven structure built in.
Phase 3
Future-Proof
This phase is about giving you your site back.
Your website is now set up so it can grow as your business evolves. You can be confident to add content, refine your messaging, or expand your offers because you know how to safely build and test without
This is where I implement the Sandbox System.
The Sandbox System is a protected space inside your site where you can build, test, and evolve content safely, along with a video tutorial library so you’re never having to guess.
Instead of starting from scratch every time your business changes, or you want to add something, you have a reference point.
You know what’s safe to update and how, what needs strategy and how to build it in, and how to test something without messing with your live site.
The result is a website that support you, quietly and consistently, so you can stay focused on your clients and your work.
How The Sustainable Website Method Came To Be
Most health and wellness coaches come to me when they’re tired of guessing what their website needs.
Their business has evolved. Their expertise is deeper. Their offers are more extensive. Yet their site is not set up to speak to their ideal client. It no longer reflects their level, and they quietly sense there are SEO opportunities being missed for simple, organic growth.
They’re amazing coaches. They’re just not web designers, and they don’t want another thing to manage or figure out.
After seeing this pattern again and again, I created The Sustainable Website Method. It’s a steady, strategic approach to web design that brings clarity and calm back to your site.
First, we stabilize what’s already there; then, we structure your website for clarity, SEO, and decision-making, and finally, future-proof it with the Sandbox System so your website can grow with your business without constant rebuilding.
The Sustainable Website Method is for health and wellness coaches who want a website that finally reflects their level of expertise and quietly supports the next stage of their business.