FOR HEALTH & WELLNESS COACHES
Strategic Website & SEO for Health and Wellness Coaches
THE WEBSITE ESSENTIALS PACKAGE
A clear, strategic foundation for your website.
The Essentials Package is designed for health and wellness coaches who’ve outgrown their DIY websites and want something clearer, calmer, and more effective — without starting over or guessing what to fix next.
If your website mostly works but no longer reflects the level of your expertise or the direction your business has taken, this process was designed for you.
Whether you’re refining an existing site or rebuilding your current website, this method helps you create a steady foundation that supports trust, visibility, and confident decision-making.
Every project is guided using The Sustainable Website Method. This method is a clear, 3-phase approach that stabilizes what you already have, structures your site with intention, and then sets it up to grow with your business without constant rebuilding.
What’s included?
THE WEBSITE ESSENTIALS PACKAGE
Everything you need, nothing you don’t. This streamlined package includes:
✦ A strategic rework of your site’s most important decision-making pages following The Sustainable Website Method and the Sandbox System.
✦ Mobile-optimized responsive design
✦ SEO best practices built in
✦ Basic conversion copy-refining
✦ Custom video resource library so you can confidently manage your site
✦ Canva templates of correct image sizes
✦ 14 days of email support post-launch
✦ A discount on your first Squarespace subscription
Investment: Starting at $4,800
(A detailed quote is provided after our discovery call.)
Need Additional Features?
Add-on features bring extra functionality and depth to your website, depending on where you are in your business.
These additional features are designed for coaches who are ready to grow beyond the basics.
They may be exactly what you're ready for next.
Whether you're building a member area, launching a course, or creating a more advanced client experience, we can expand your site to support what’s coming.
Available Add-Ons:
✦ Copy refinement
✦ Additional pages
✦ Email Marketing Setup
Not sure what you need yet? We’ll figure it out together during the Discover & Strategize step.
The Website Design Process
Three simple steps from vision to launch.
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Discover & Strategize
We’ll kick things off with a clarity call to map out your goals, dream clients, and offers.
If we’re a good fit, I’ll send you a contract and prep kit so we can dive into your messaging, client journey, and visual direction. This will lay a strong foundation before anything gets built.
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Design & Development
Following The Sustainable Website Method, I’ll bring your strategy to life to stabilize, structure, and future-proof your site with a custom concept designed and built to attract and convert your right-fit clients.
You’ll review, refine, and approve every detail so your site feels like you, sounds like you, and is built to work seamlessly behind the scenes.
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Launch & Celebrate
On launch day, we’ll connect the tech, finalize the details, and walk through your custom video resource library together.
You’ll walk away with a polished, high-functioning site that’s ready to support the next level of your business with clarity, confidence, and ease.
Frequently Asked Questions
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Absolutely.
Keep strategy in mind as you put together your messaging.
As a strategic web designer, I provide outlines and overall structure for you to give your copywriter to be able to build your site in a flow designed to work with your ideal client’s way of thinking and making decisions all related to how you help.
Be sure your copywriting speaks to your ideal clients needs and follows brain science and nervous system support.
If you’re looking for more support, answer the questions on the application and let’s have a chat.
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No. Conversion strategy isn’t about the platform, it’s about the approach. I use Squarespace because it’s powerful, flexible, and user-friendly.
This makes it easy for you to manage after launch.
The real key to conversions is built into the site with expert positioning, strategic messaging, and user experience design, which I apply to every project.
If you have questions about whether Squarespace is the right fit for your business, I’d be happy to talk through it with you. Answer a few questions and I’d be happy to discuss it on a call.
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Quotes can vary greatly depending on the scope of each project. Every project is unique. My pricing is based on your business goals, features, and strategy needs, not a one-size-fits-all template.
That being said, typically, my full custom website projects (with optional key add-ons) range between $7,500 - $15,000.
I know this information is valuable upfront so you can plan accordingly. If you’re not sure where you fit, I’m happy to tailor options or scale the project to meet you where you are.
I will be able to give you an estimate once I find out more about the project's scope in our initial call.
Interested in my services? Answer a few questions, and I’ll get back to you.
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I like to keep it simple. You’ll make a 50% deposit upon signing the proposal, to secure your slot, and the remaining 50% upon completion of the project.
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Yes! That is the whole idea - to empower you to take control of your website and learn to manage it on your own.
Part of what you receive is a full page of customized video tutorials to help you learn your way around your site. We will walk through them together on our launch call at the end.
