FOR HEALTH & WELLNESS COACHES

Strategic Web Design Solutions

THE WEBSITE ESSENTIALS PACKAGE

All you need for a perfect coach website.

The Essentials Package is all about your online business fundamentals. It is a complete design experience built for health and wellness coaches and service-based business owners who are ready to grow with clarity and confidence.

Whether you’re launching your first site or redesigning an outdated one, this is the perfect option to give you a strong foundation to attract the right clients, reflect the value of your work, and turn visits into action.

See what’s included here.

Why Squarespace?

Squarespace offers a modern, all-in-one platform to bring your brand to life beautifully—without the tech headache. Once your design is complete, you’ll have full control to update, tweak, and grow with confidence (no ongoing developer required).

Your future self will thank you.


What’s included?

THE WEBSITE ESSENTIALS PACKAGE

Everything you need, nothing you don’t. This streamlined package includes:

✦ Up to 5 custom-designed, strategy-led pages (including the required legal pages that go in your footer)
✦ Mobile-optimized responsive design
✦ SEO best practices built in
✦ Basic conversion copywriting support (refined from your drafts)
✦ Custom video resource library so you can confidently manage your site
✦ Canva templates of correct image sizes
✦ 7 part series of meditations & visualizations to help you with focus and clarity during your build
✦ 14 days of email support post-launch
✦ 20% off your first Squarespace subscription

Investment: Starting at $4,500
(A detailed quote is provided after our discovery call.)


Need Additional Features?

Add-on features bring extra functionality and depth to your website, depending on where you are in your business.

These additional features are designed for coaches who are ready to grow beyond the basics—and they may be exactly what you're ready for next.

Whether you're building a member area, launching a course, or creating a more advanced client experience, we can expand your site to support what’s coming.

Available Add-Ons:
✦ Copywriting Essentials Package
✦ Additional pages
✦ Member Area
✦ Online Store
✦ Scheduling/Online Calendar (Acuity, Calendly)
✦ Email Marketing Setup
✦ Light Custom Coding for visual enhancements (CSS & Javascript)

Not sure what you need yet? We’ll figure it out together during the strategy phase.

The Website Design Process

Three simple steps from vision to launch.

  • Step 1 Discover

    Discover & Strategize

    We’ll kick things off with a clarity call to map out your goals, dream clients, and offers.

    If we’re a good fit, I’ll send you a contract and prep kit so we can dive into your messaging, client journey, and visual direction—laying a strong foundation before anything gets built.

  • Step 2: Strategize

    Design & Development

    I’ll bring your strategy to life with a custom concept designed and built to attract and convert your right-fit clients.

    You’ll review, refine, and approve every detail so your site feels like you, sounds like you, and is built to work seamlessly behind the scenes.

  • Step 3: Launch & Celebrate

    Launch & Celebrate

    On launch day, we’ll connect the tech, finalize the details, and walk through your custom video resource library together.

    You’ll walk away with a polished, high-functioning site that’s ready to support the next level of your business with clarity, confidence, and ease.


Ongoing Support Is Optional

Need a little extra help post-launch? You’ll have the option to book a support block for future updates, questions, or strategy tune-ups. I’m here when you’re ready to grow.

LEVEL UP WITH THE FULL WEBSITE PACKAGE

COPYWRITING + WEBSITE

Includes done-for-you copy that connects + converts.
Think brain science meets web design.

Your words are what guide the brain. That’s why the most effective websites start with clear, conversion-focused copy: it gives the design purpose and moves your dream client from curiosity to clarity to clicking book now.

By combining the Copywriting Essentials Package with the Website Essentials Package, you’ll have everything you need to ensure every word, layout, and call-to-action is grounded in strategy—and built to move the right people to say yes.

Investment: Starting at $6,800

notebook for copywriting and web design

Why Hiring a Cheap Designer Will Actually Cost You More

Let’s be honest – This is the part no one wants to talk about.

One of the most common questions I get is: “Can’t I just hire someone cheaper?”

It’s a valid question. And truthfully the part that is often overlooked. The bottom line is that cheaper upfront usually means more expensive in the long run.

You could spend less by hiring a freelancer from a job board, but what are you really saving?

✔ That designer won’t be trained in conversion strategy, so your website won’t actively book clients.

✔ They won’t include SEO best practices, so potential clients won’t even find your site.

✔ They won’t integrate strategic messaging, so visitors won’t understand why they should work with you.

A poorly designed website costs you money instead of making you money—while also costing you time, credibility, and missed opportunities.

💡 While I’m not the cheapest option, I think you’ll find that my strategic approach gives you a website that pays for itself over and over again.

  • Absolutely.

    Keep strategy in mind as you put together your messaging.

    As a strategic web designer, I provide outlines and overall structure for you to give you copywriter to be able to build your site in a flow designed to work with your ideal client’s way of thinking and making decisions all related to how you help.

    Be sure your copywriting speaks to your ideal clients needs and follows brain science and nervous system support.

    If you’re looking for more support, fill out the application and let’s have a chat.

  • Great question! No. Conversion strategy isn’t about the platform, it’s about the approach and assembling the website (what’s built in and in what order).

    I use Squarespace because it’s powerful, flexible, and user-friendly. This makes it easy for you to manage after launch.

    The real key to conversions is built into the site with expert positioning, strategic messaging, and user experience design, which I apply to every project.

    If you have questions about whether Squarespace is the right fit for your business, I’d be happy to talk through it with you. Answer a few questions and I’d be happy to discuss it on a call.

  • Yes.

    If you have questions about the platform you are currently using, or whether Squarespace is the right fit for your business, I’d be happy to talk through it with you. Answer a few questions and let’s hop on a call.

  • Quotes can vary greatly depending on the scope of each project. Every project is unique. My pricing is based on your business goals, features, and strategy needs, not a one-size-fits-all template.

    That being said, typically, my full custom website projects (with optional key add-ons) range between $7,500 - $15,000.

    I know this information is valuable upfront so you can plan accordingly. If you’re not sure where you fit, I’m happy to tailor options or scale the project to meet you where you are.

    I will be able to give you an estimate once I find out more about the project's scope in our initial call.

    Interested in my services? Answer a few questions, and I’ll get back to you.

  • Let’s be honest, this is the part no one wants to talk about and it’s a valid question.

    Truthfully the part that is often overlooked. The bottom line is that cheaper upfront usually means more expensive in the long run.

    You could spend less by hiring a freelancer from a job board, but what are you really saving?

    ✔ That designer won’t be trained in conversion strategy, so your website won’t actively book clients.

    ✔ They won’t include SEO best practices, so potential clients won’t even find your site.

    ✔ They won’t integrate strategic messaging, so visitors won’t understand why they should work with you.

    A poorly designed website costs you money instead of making you money—while also costing you time, credibility, and missed opportunities.

    While I’m not the cheapest option, I think you’ll find that my strategic approach gives you a website that pays for itself over and over again.

  • I like to keep it simple. You’ll make a 50% deposit upon signing the proposal, to secure your slot, and the remaining 50% upon completion of the project.

  • Yes! That is the whole idea - to empower you to take control of your website and learn to manage it on your own.

    Part of what you receive is a full library of customized video tutorials to help you learn your way around your site. We will walk through them together on our launch call at the end.

    And of course, if you need more support from me, I’ll show you exactly what to do to get it.

Frequently Asked Questions

LET’S TALK

SAY HELLO

Whether you're ready to invest in your website or need a few more details, I'm always happy to help!